How to Make Product Lifestyle Photos for Your Online Shop

Main image or extra images: know the rules first

Many marketplaces treat the first, main image differently from the rest. Amazon's main-image guidance asks for a pure white background, and several other marketplaces require or strongly recommend a plain white or light background for the first photo too. For that image, cut the product out with the Background remover instead; our guide to white background product photos walks through it.

Scene photos belong in the secondary images, in your own shop, in ads and on social media. Etsy, Shopify stores and most social platforms leave the look of the main photo to you, but rules change and differ by category, so check each platform's current seller image guidelines before you upload a whole catalogue.

Start from a clean product photo

The tool keeps your product where it stands in the frame and builds the scene around it, so the photo you upload decides how the result looks.

• One product per photo, fully in frame, with a little space around it. Cut-off edges stay cut off.
• A plain background with good contrast, such as white or light grey card, so the product's outline is clear.
• Soft, even light from a window or a lamp bounced off white card. Hard shadows and reflections are carried into the scene.
• A sharp photo from a natural angle: slightly above for most tabletop items, straight on for bottles and boxes.
• Clean the product first: dust, fingerprints and price stickers show up in every scene. Stray clips or tape can be erased with the object remover.

Step by step: create a scene photo

1. Upload your product photo

   Open Product scene photos and add a JPG, PNG or WebP of at least 128 px a side. Photos are scaled to at most 1600 px on the long side before upload.

2. Pick a scene

   Choose one of seven presets: Studio gradient, Marble countertop, Wooden table, Kitchen, Bathroom vanity, Outdoor nature or Festive. After signing in you see the exact credit price before the run.

3. Create the scene

   It usually takes 10 to 40 seconds. Failed generations aren't charged — held credits come back automatically. Your result is kept for 24 hours to download.

4. Check the product, not just the mood

   Compare the result with your original at full size. Look at labels, logos, edges and colours. The product should look like the one a buyer will receive.

5. Try another scene for variety

   Run the same photo with a second scene to get a set: for example a marble image for the listing and a festive one for a seasonal promotion.

Which scene suits which product

Keep a catalogue consistent: using the same one or two scenes across a product range looks more professional than a different setting for every item.

• Studio gradient: a neutral, polished look for electronics, accessories and anything you want to keep the focus on.
• Marble countertop: bright and minimal, popular for cosmetics, perfume, jewellery and skincare.
• Wooden table: warm and homely, good for candles, ceramics, coffee, tea and handmade goods.
• Kitchen: for cookware, food products, kitchen gadgets and storage.
• Bathroom vanity: for soaps, toiletries, towels and skincare that lives by the sink.
• Outdoor nature: for outdoor gear, drinks bottles, natural cosmetics and garden products.
• Festive: warm lights and seasonal touches for holiday sales and gift guides.

Limitations and honest listings

• The scene is AI-generated and may contain objects or details that do not exist. Do not let props suggest that something is included when it is not.
• The product keeps its position and size, and the AI aims to keep it unchanged, but small text, logos and fine edges can change slightly. Check them before you publish.
• Glass, transparent packaging and very shiny surfaces are harder: the scene may show through them or reflections may look wrong.
• Scale can look off. If size matters, add a photo with something familiar for reference, or state the dimensions.
• The result has the same size and shape as the photo you uploaded, up to 1600 px on the long side. Need more pixels? Try the AI upscaler 2×.
• Only use photos you have the right to use, such as your own product shots.

Frequently asked questions